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The CHARLES & KEITH brand was founded by brothers Charles and Keith Wong. Dedicated to bringing trends to fashion-forward consumers, the brand sees about 20-30 designs being added to their concept stores weekly. Initially founded as a ladies footwear brand, CHARLES & KEITH has since grown to include bags and accessories including belts, sunglasses, bracelets and tech accessories to their product line-up. Its brand of fast fashion and contemporary wear has garnered the brand an international following.
The brand has achieved international success with their expansion plans since venturing into Indonesia in 1998. With more than 90 stores in China to-date, the brand has over 400 stores worldwide across more than 30 markets. Milestones for the brand include opening their doors at Japan’s Harajuku district and Macau’s The Venetian in 2013. On its home ground, the brand celebrated the opening of their concept stop along the prominent stretch of luxury shopping along Orchard Road, at Takashimaya Ngee Ann City. The brand currently has presence in prominent shopping districts in Tokyo, Seoul, Kuala Lumpur, Cairo, Dubai – to name a few.
The brand remains committed to Corporate Social Responsibility, supporting Humanitarian Causes, Human Excellence and Environmental Initiatives. Collaborations with international charities through the years include World Vision, Meat Free Monday and the United Nations Entity for Gender Equality (UNWOMEN) and Breast Cancer Foundation. Since 2010, the brand has also taken steps to reduce their carbon footprint by using Forest Stewardship Council (FSC) certified paper for all their shopping bags and catalogues.